SMS marketing refers to the use of text messages to promote a business’s products and services, as well as build customer loyalty. This digital marketing strategy is often referred to as mass texting. It works similarly to email marketing but has been shown to be significantly more effective.
Despite the rise of person-to-person messaging apps such as WhatsApp, Viber, and Facebook Messenger, SMS is still considered a very important tool for business owners to contact their customers with offers and promotions.
Here are 7 Reasons Why You Should Consider SMS Marketing for Your Business!
1) SMS is the most immediate and efficient channel.
Unlike other communication channels, SMS are opened almost immediately, with an open rate of 98%, and 90% of messages are read in less than 3 minutes. That’s well above the open and read rates of email marketing. Social media timelines are so busy these days that people go through hundreds of posts without reading any. For customer engagement, SMS is by far the best.
2) Consumers love it
75% of people would like offers to be sent to them by text. SMS is the most effective marketing medium for engaging consumers. We can attest to this with hundreds of testimonials from our customers who couldn’t believe the response they are getting from their SMS marketing campaigns.
3) SMS is on each mobile phone automatically
SMS is preinstalled on every mobile device. Users do not need to install any apps to send and receive text messages. The SMS is already integrated into every phone (whether basic or smartphone) and can be sent to any type of mobile device.
4) SMS is extremely versatile
You can use SMS for customer service, booking/appointment making, special offers, and latest updates, etc. Due to the ubiquity of SMS, more and more banks are now using it to send balances and transaction confirmations.
5) SMS is personal
People only opt for SMS updates from companies that interest them. This is one of the key points of the SMS. It’s permission-based marketing. This means you know your message will be received by someone who is serious about getting updates from your business. Mobile devices are very personal and if someone doesn’t want to give you their number, they won’t. Another reason why it works so well for businesses is the personal nature of SMS.
6) SMS campaigns can be designed and delivered in minutes
This is especially important for small businesses. You don’t need expensive marketing consultants or graphic designers to create this visual masterpiece that will get lost in the hundreds that consumers will be bombarded with every day. Your SMS Marketing campaign is all about the words. They can be written and delivered in seconds. Just think of a good offer for your customers, grab it and send it. Made.
7) Less is more these days
These days people are absolutely bombarded with all kinds of personal and professional messages. Many arrive via email, WhatsApp, and social media, and commercial messages get lost in the noise. However, with short, direct, and to the point messages, Bulk SMS gets your message across to customers in seconds and instantly grabs the attention of your audience.
About SMSala – Bulk SMS Provider
SMSala helps businesses and developers enrich their customer experience, generate new leads using promotional messages, or by adding highly secure SMS alert and verification functionality and transactional SMS with our easy-to-use APIs. using, our robust platform and round-the-clock support, you can focus on innovation!