Saturday, July 2

How Digital Entrepreneurs Can Build Competitive WordPress Sites

WordPress

If you’re a new business owner looking to launch a business soon, you need a reliable website to remain competitive. WordPress is the world’s number one content management system, with over 455 million websites utilizing its infrastructure. If you want to create a competitive website, here are a few things to consider.

Managed Hosting

Constructing a user-friendly WordPress site with all the functionalities you need to deliver service to your customers can seem challenging for those unfamiliar with website creation or coding.

This is why many new business owners and entrepreneurs utilize the benefits of Managed WordPress hosting by a company like Nexcess. With these services, you will have access to a team of professionals who can help you design a functioning and stunning website for your business. Here are a few benefits of managed WordPress hosting:

  • 24/7 WooCommerce automated testing so your eCommerce functionality is never down, and you don’t lose a single sale.
  • Automated plugin testing and performance monitoring ensure all plugins are fully functioning and not slowing down the rest of your site.
  • High-speed processing with “premium image compression, built-in CDN and advanced caching.”
  • Free migration and 24/7 support, so you always have a team of WordPress professionals at your fingertips.
  • 24/7 malware monitoring along with automatic SSL and instant backups to protect your data and ensure you don’t lose any uptime in the event of a server failure.

These are just a few benefits of hiring managed WordPress services. With the power of these hosted servers and the professional web development teams, you will have a high-functioning and easily scalable website to support your business as it grows.

Analytics

Another important consideration is the long-term development of the website. Tracking your website metrics and user interactions will be integral to finding improvements and generating efficiencies in your business. Managed services offer site dashboards for easy oversight, but it’s up to you to decide how best to improve your site.

Track your site performance and conduct user testing to see how your customers navigate and interact with your site. As your business grows, you may want to add specific functionalities or services to your website, continue to track your metrics, and upgrade your site as you see fit to support your customers. Popular website features for businesses can include chatbots or convenient payment systems.

Marketing

Any experienced business owner will tell you that marketing is one of the primary keys to success. Once you’ve built your functioning and user-friendly website, it’s time to generate traffic and earn site conversions. Search engine optimization is one aspect of marketing that involves developing targeted content on your site to rank higher on Google for industry-specific keywords. You can use a site like Ubersuggest to learn which keywords are relevant to your industry and which words your competitors are ranking for.

Once you have your target phrases, you can build informative content using those phrases and post them on your site. Always share your content on social media, and be sure to engage with your followers across all online platforms heavily. Diversify your site content and create a regular publishing schedule for social networking to generate traffic and gain new customers. Marketing is key to running a successful and competitive website.

These are just a few considerations for any new business owner creating a competitive WordPress site. If you’re unsure where to start, professionals are available to get your site into working order and help you launch a successful small business.