Content engagement is the level of involvement your readers have with your content. The more engaged your readers are, the more likely they are to take action, whether sharing the content, subscribing to your blog, or even making a purchase. You have to measure your readers’ engagement level to ensure that the content resonates and make necessary changes if it isn’t.
Invest in email tracking resources to gauge how often your readers open and click through your content. Also, look at social media analytics to see how often it’s shared and by whom. Google Analytics lets you know how long people spend on your site and which pages they’re exiting. Here are ways to increase the engagement level.
Create Content That Answers Your Audience’s Questions
Your content should answer the questions that your target audience is asking. Research to discover these questions and create content that provides the answers. Use Q&A sites like Quora and Yahoo Answers, social media, and forums to find out what questions people are asking about your industry.
Also, craft the content in a style that is easy for your audience to consume. For instance, if you’re targeting busy professionals, write shorter articles that are easy to read in a few minutes. When targeting high school students, use a more casual tone, colorful images, and infographics.
Make Your Content Easy to Share
Make it easy for your readers to share your content by adding social media buttons to your website and blog posts. By making it easy to share, you’re increasing the chances that your content will be shared, reaching a larger audience.
You can also encourage engagement by asking your readers to share the pieces. For instance, end your blog post with a call to action, asking readers to share the article if they found it helpful.
Use Visuals
People are more likely to engage with visual content. Adding images, infographics, videos, and charts to your articles increases engagement. Check whether the visuals are relevant to the topic and add value to the article. Also, make them short and easy to understand.
Optimize for search engines by adding keywords, descriptions, and title tags. The effort increases the chances of your videos ranking high on search engines, driving traffic to your site.
Create Contests and Giveaways
People love freebies, making contests and giveaways an excellent way to increase content engagement. Offer a prize related to your industry, such as a gift card, product, or service. To increase engagement, make sure the prize is something your target audience would want. Also, create rules that are easy to follow and promote the contest across all your channels.
Encourage Comments
Make it easy for your readers to leave comments by ending your articles with questions. This encourages readers to leave their thoughts and start a conversation. You can also use social media polls and surveys to get people talking about your brand.
Engage with your readers in the comment section by responding to their questions and concerns. Doing so shows that you’re invested in the conversation, encouraging more people to comment.
Ask Your Audience the Kind of Content They Want to See
Find out what your audience wants to see more of by conducting surveys and polls or simply asking them in the comment section. Directly asking your audience is an excellent way to get ideas for new content and increase engagement. People are more likely to engage with content relevant to their interests.
Entertain Your Audience
Even when creating informative content, keep your audience entertained. No one wants to read a dull article, regardless of how helpful it is. Use a catchy headline, add humor, tell stories, and use creative visuals. Also, make sure your articles are well-written and free of grammar errors.
Keep Improving
You’ll increase engagement by creating relevant, engaging content and making it easy to share. Track the results to keep improving your content strategy. Also, encourage comments and ask your audience what type of content they want to see more of. The effort will make your audience look forward to your next article, increasing engagement in the long run.
