How to Create a Robust Social Media Marketing Strategy
Many things have changed thanks to social media in the last decade. More than half of the world’s population regularly uses one or more of the major social media platforms. And for the world of business, regardless of the industry, this means that a rich and powerful social media presence is becoming more and more indispensable. And we’ve seen time and again that social networks can be beneficial to businesses if they know how to use them.
Whether you are starting a new business, or you are growing an existing one, the only way to truly benefit from your social media accounts, is if you work on them constantly. Even though social media is a part of your marketing efforts, it’s important to remember that it’s about much more than simple promotion and trying to attract people to your busi...