The Rise of TikTok and What It Means for Digital Marketers
Since 2020 TikTok has become the hub for more than 90% of businesses that are invested in social media marketing. It has been named one of the fastest-growing platforms of all time, and the reasons are not far-fetched.
TikTok, as a social media platform, comes with a vast user base that allows brands to promote themselves and gain more customers. It is not just enough that most people use the app to let off steam from the day's work or make funny videos. More people are finding purpose with TikTok and discovering incredible ways to make money doing what they love.
As a digital marketer, getting ads that convert to sales can be an extreme sport, especially when social media platforms and algorithms are not always designed for you to earn from them. However, TikTok as a platform is lik...