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What’s the Difference Between PPC and SEO?
Digital Marketing

What’s the Difference Between PPC and SEO?

93% of buying experiences originate through search engines. That incredible statistic alone shows how important a decent search engine strategy is for modern businesses in 2021. But lots of businesses are stuck at the first hurdle. What kind of strategy is right for them? Should they opt for a pay-per-click (PPC) model or a search engine optimization (SEO) campaign? And while we're at it, what's the difference between PPC and SEO anyway? Worry not, business owners, because we're here to help you figure out which strategy is right for you as we explain the benefits of (and differences between) PPC and SEO. Let's go! What Is PPC? PPC, or pay-per-click advertising, does exactly what the name suggests. This is a strategy whereby businesses pay for an ad that links to their websit...